TOMS launched in NZ with a party at Ponsonby Central, bringing the shoe brand that gives one pair to a child in need for every pair sold, and a new initiative of funding a cataract operation for every pair of TOMS sunglasses sold…
TOMS launched in NZ with a party at Ponsonby Central, bringing the shoe brand that gives one pair to a child in need for every pair sold to New Zealand.
Their famous ‘One for One’ motto is joined by a new initiative of funding a cataract operation for every pair of TOMS sunglasses sold. A million shoes have been distributed to over 40 countries now by TOMS.
You can buy TOMS shoes in New Zealand at Sitka shoes. The canvas basic shoe is $85, women’s crochet flats are $110, men’s leather $145.
One of Thread’s fave local artists, Tanya-Jade aka Misery, took part in a TOMS shoe art project for charity. Another colaboration is with the organisation charity:water, whereby each pair of yellow-arm TOMS sunglasses sold provides $10 for water projects in India, where charity:water has funded almost 450 water projects serving more than 194,000 people with clean and safe drinking water.
Below: photos from the launch party at Ponsonby Central on Tuesday 30th April.
Below: Artist Misery (Tanya-Jade) and her sister Meg Cuda of the Cuda Sisters fashion label.
Below right: Colin Mathura-Jeffree.
Arrows pointing to the forty countries TOMS shoes have been distributed free.
‘TOMtail’ cocktails.
A variety of TOMS styles on display.
Megan Robinson, 30 April 2013
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