“Shoes are a way of adding a pop of colour, or something unexpected” says Taylor Swift, in her video clip for her Keds shoe line. The sneakers line of Keds by Taylor Swift is in New Zealand now, exclusively in Hannahs stores. Customers are even going instore and taking selfies with the life-size Taylor Swift cut-outs!
Taylor Swift Keds
The Keds shoe range has rolled out in most Hannahs stores, and is online, and we particularly love the Taylor Swift for Keds range that features her signature on the inside of the shoes, and come in cute prints such as anchor and cherry blossoms. They retail for $79.95, midway in the whole Keds price ranges of $69.95 to $99.95.
Keds style icons
The shoe brand Keds started back in 1916 just after the second World War and they reached the mass market in the 1960s with the explosion of youth culture that happened in the Sixties. They became known as sneakers due to the rubber sole enabling one to sneak around, and were associated in the Fifties with style icons including Audrey Hepburn, Greta Garbo, Katherine Hepburn, Marilyn Monroe and Jackie Kennedy. Nowadays they have collaborated with modern style icons Kate Spade and Taylor Swift.
So Brave
The footwear company likes to associate with strong role models and empower young women, and to this end, are running a ‘So Brave’ campaign around the concept that true bravery comes from within and that everyone has unique qualities to celebrate. The key message for young women and girls is to “own it” and live with pride and self-confidence, and to follow their dreams.
Video clip
Taylor Swift is looked up to by young women as a role model and it’s something she appears to take quite seriously as she has said, “Maybe you’re not meant to fit in, maybe you’re supposed to stand out.” In keeping with that theme, here’s Swift in a Keds video clip on Youtube.
Where to buy
For more info and where to buy, see www.hannahs.co.nz Below: the life-size cut-outs that fans are taking selfies with instore and then walk a mile in her shoes, by buying her signature Keds.
Below: Taylor Swifts Anchor Stripe Keds.
Taylor Swifts Cherry Blossom Keds
Taylor Swifts Berry Keds
Megan Robinson
16th March 2015
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