Fashion, Fashion shows

Designer Sally Mountfort debuts MOUNTFORT label

Dreamland . The word echoed louder in my head with every model stepping out the runway at tonight. Mountford’s debut effort is every bit dreamy as it is functional.  The label launched with Spring/Summer 2017-2018 collection, Eyes of the Skin. It borrows its title from a text on architectural theory – the inspiration for the collection being emotive and phenomenological connections to architecture and the idea that clothes, like architecture, are spaces we occupy.


And occupied we were. With the music lulling the crowd into a trance like state, we watched as the models walked barefoot, clothes shining under the light. While the colour palette was mostly subdued, it worked well teamed up with some of the bolder colours in the collection. Think muted yellows with champagne and you get an unexpected, but striking combination nonetheless.

Colleen in Auckland’s Karangahape Road served as the perfect backdrop for this collection’s launch, glass and solid architecture, with a delightful pink ceiling just added to the overall dreamy experience.


After the show, a delighted Sally Mountfort was all smiles as she mingled with the crowd who came out to support her label’s debut. When asked what her favourite piece was from the collection, she said it was the skirts as they could be worn in so many ways. I agreed – seeing it down the runway, I was drawn to how well-constructed it was and the way it moved so elegantly, with Sally’s background in fine art really showing through in this collection.


These thoughtfully crafted pieces, paired with classics like a striped t-shirt, really makes me look forward to shedding layers and welcoming spring with open arms (and a new wardrobe.)



Mountfort will be sold online at from 22 August and you can find her on and contact her at

Photos and story by Jess Molina
21st August 2017