Georgia May Jagger -a Global Brand Ambassador for Sunglass Hut- stars together with her siblings Lizzie and James, all gorgeous children of supermodel mum Jerry Hall, in the #itstartedwithmum Mother’s Day campaign for 2015 in a collection of beautiful images shot by fashion photographer Sebastian Kim and styled by Cher Coulter.
The campaign headlines include real-life style advice from their mother, Jerry Hall, such as “Mum taught me that details make a difference” and “Red lipstick and sunnies is how mum taught us to shine”.
“Mum’s advice growing up has totally become my inspiration for today,” said Georgia May. “There was a lot of laughing and goofing around with Lizzie and James on set all day, recalling some of our favorite memories with mum,” she concluded. ‘We love Mother’s Day, I think if it didn’t exist we would have created the day anyway just to have the chance to spoil her and thank her for everything she’s done for us,” she said.
The campaign concept starts with mum and celebrates her long lasting influence. Before fashion bloggers and street-style stars, fashion cues and inspiration were taken from mums.
The images of Georgia May, Lizzie, and James show them totally engaged, playful and natural. The sunglasses featured drive the brand’s seasonal trend, Chemical Pastel, with styles in faded pastel colours.
Sunglass Hut will encourage consumers to share their tribute to Mum with a personalized e-card where they can upload their favourite photo of mum and post to social media channels. Each card will include a barcode for a Mother’s Day surprise ranging from a free care kit to a pair of sunglasses.
7th May 2015
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