Supermodel Christy Turlington Burns is the face of this year’s H&M Conscious Exclusive collection. The collection showcases beautiful designs in fabrics with the latest in sustainable fabric innovation. For the first time two new sustainable materials, recycled silver and ECONYL®, a 100% regenerated nylon fibre from fishnets and other nylon waste, are introduced to the collection, alongside beautiful jewellery crafted from recycled silver.
Handcrafted tapestries and needlework made by Karin, her love for their garden and contrasting characteristics of the rooms in designers’ Karin and Carl’s home were the key inspirations for the 2018 Conscious Exclusive collection. They were cleverly translated by the design team into the stunning floral jacquards, abstract embroideries and prints based on specific objects in the house.
There are several statement pieces, such as a white ECONYL® sleeveless full-length dress with organic cotton embroidery and a green floral metallic jacquard full-length dress made from recycled polyester.
Overall, the colour palette consists of greens, white and black with touches of dusky blue and powder pink.
Accessories include delicate yet striking tulip motif jewellery made from recycled silver, elegant satin slip in shoes made from recycled polyester, beautiful printed scarves in a TENCEL™ blend and a delicate pouch handbag made fully embellished with recycled plastic beads and sequins.
“Ever since I learned about this collection I’ve been really impressed by what it stands for and the designs are equally appealing. Fashion and sustainability is no longer a contradiction in terms and I think re-using and recycling is an important initiative across fashion. It’s really inspiring to see such fashion-forward designs being made from recycled materials,” says Christy Turlington Burns, this year’s face of the H&M Conscious Exclusive campaign.
The 2018 print campaign was shot by fashion photographer Mikael Jansson and stars Aamito Lagum, Giedrė Dukauskaitė and Christy Turlington Burns, world-renowned model and founder of the maternal health organisation Every Mother Counts.
Pictures from H&M
29 March 2018