Fronted by Australian WNBA basketball superstar Liz Cambage who is pushing for gender equality in sport and redefining traditional standards of womanhood, the new campaign for BONDS Retro Rib celebrates getting back to basics with a retro twist.
The unfiltered and raw campaign stars dynamic personalities, including Liz Cambage, eco-warrior and women’s rights advocate Emma Breschi, freckled beauty Tehya Elam and rising star India Graham.
BONDS Marketing Manager, Michelle Taylor says, “BONDS Retro Rib range is designed to help women feel at home in their bodies – no matter their cup size, background or personal style. Our campaign trailblazers reflect the body positivity and inclusivity that BONDS champion.”
I headed along to the new Zealand launch party at the Swan Hotel in Parnell to view the BONDS Real campaign over a mocktail.
It was a really cool event, with Katayanagi Twins DJing, and art being created live by an artist in her BONDS bra!
Signature cocktails were also thoughtfully available in mocktails as a nod to Dry July.
I liked how the Bonds Real campaign showcases real, inspiring women, in its 90s-inspired ribbed cotton pieces. I think my fave is the grey marle high-waisted pant and soft bra.
You can check out the BONDS Retro Rib collection for yourself in Farmers stores nationwide and online at www.bonds.com.au.
16th August 2019
Sponsored post, all opinions my own.