Absolut Ellen Von Unwerth

ABSOLUT has launched their new ‘Drinks’ campaign in New Zealand, the latest work of a collaboration with renowned fashion photographer Ellen Von Unwerth and actresses Kate Beckinsale and Zooey Deschanel…

ABSOLUT has launched the new ‘Drinks’ campaign in New Zealand, the latest work of a collaboration with renowned fashion photographer Ellen Von Unwerth and actresses Kate Beckinsale and Zooey Deschanel.

This new campaign pays tribute to those drinks that have changed the world of the cocktail, from the Cosmopolitan credited to veteran New York barman Toby Cecchini, to the legendary lore of the Bloody Mary’s creation at Harry’s Bar in Paris.

Known for her distinctly bold and playful adaptations of fashion and beauty photography, Ellen von Unwerth captures the characters of actresses Kate Beckinsale and Zooey Deschanel, as they are immersed creatively in an ABSOLUT Cosmo, ABSOLUT Twist, ABSOLUT Bloody and ABSOLUT Blues.

Pictured left, in the ABSOLUT Cosmo ad, Deschanel adds science-fiction flair to the traditional ABSOLUT CITRON cocktail in a retro-hip, yet modern lounge.

Below: Beckinsale channels the 1980s, as she is inspired by the lime garnish that can work in many lightly mixed drinks in the ABSOLUT Twist ad. A second look at the ad reveals details that the swirls initially hide, with the turntable and records adding a musical theme to the ambience.

Below: ABSOLUT Blues.

There are many versions of the Bloody Mary legend, with all of them involving the call for Mary’s ghost while chanting into a mirror. In the ABSOLUT Bloody ad, Beckinsale brings the character to life as a stylish and mischievous temptress – one who won’t be contained.