Despite being somewhat of a tongue twister – and making me say “Maleficent” at LEAST twice – the new MACnificent Me makeover collection from MAC featuring six inspiring people who were chosen from a thousand entrants, is simply magnificent. The public from selected countries around the world (Australia was one, but sadly not New Zealand) were invited to submit their mantra of what made them unique, in 140 characters or less (easy if you’re used to Twitter…) and what makes them MACnificent in a hundred words or less, with a headshot, and send it in to MAC. They chose six people, pictured below, who were flown to New York to star in the campaign.
Celebrating diversity
The people chosen helped MAC celebrate diversity and highlight the wide range of its fans from people across races, gender, sizes and ages. It was not like your usual beauty campaign that celebrates one type of person – more often that not, young, female, white, and thin. MAC has been a trailblazer in so many ways in the beauty industry – not least via the funds raised with Viva Glam for people living with HIV and AIDS – and this new campaign is another.
The MACnificent Me Makeup Collection
Be still my beating heart… this INCREDIBLE campaign featuring 6 people with HUGE stories also features some unique beauty. The six faces were made-over using the colours from the new Fall colour collection. The colours are all limited edition except for the powders. I adore these purple shades!
…and nudes!
Here’s the full list of products with New Zealand pricing.
Sculpt & Shape Powder $52
Accentuate/Sculpt -Pale blushed beige/soft taupe brown
Lightsweep/Shadester -Warm beige with fine pearl/midtone leathery brown
Patentpolish Lip Pencil (Limited Edition) $44
Pleasure’s All Mine -Pale warm nude
Look Lively -Light cream pink
It‘s Really Me -Warm nude
Make Me Proud -Mid-tone pink
My Flip Side -Mid-tone creamy brown
MACnificent Me Eyeshadow x 9 Palette (Limited Edition) $96
Cool Complement -Cool medium brown
Frankly Frosty -Light grey taupe
MACnificent Me! -Pinky white frost
Fabulous DNA -Light pink shimmer
In My Element -Cool silver pearl
To the Eye -Mid-tone rose
Sable -Gold plum with bronze pearl
Type -Medium bronze shimmer
Dance in the Dark -Deep cool brown
Pro Longwear Paint Pot (Limited Edition) $48
Stroke My Ego -Pink silver shimmer
Imaginary- Deep blue plum shimmer
Frozen Violet -Muted purple shimmer
Stormy Pink -Muted grey purple
Nice Composure -Midtone cool grey
Mattene (Limited Edition) $40
Power My Spirit -Deep black plum
Own the Look -Deep intense pearl
Strutting Fabulous -Bright lavender
Personal Pick -Mid-tone cool rose
Lipstick (Limited Edition) $40
Fashion Revival -Deep raspberry
My Inner Femme -Intense orangey red
Self Aware -Coffee nude
Diva Antics -Intense reddish burgundy
Deep Love -Deep brown wine
Studio Nail Lacquer (Limited Edition) $26
Blog This -Deep purple plum
Simply Swinging -Grey lilac
Powder Blush $48
Devil -Bright coral orange (Permanent)
Burnt Pepper -Warm rich terracotta (permanent)
A Little Lusty -Intense red berry
Eyeshadow $38
Cheer Me On -Bright intense orange
Well Behaved -Intense red orange
Everyone’s Darling -Deep red burgundy
Cork -Muted golden brown (Permanent)
Megan Robinson
5th October 2015
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