Industry News: What’s new in fashion and beauty, March 2021
CALVIN KLEIN’s latest campaign break which launched overnight “Blank Canvas” featuring a captivating and diverse group of talent.
Embracing Calvin Klein’s minimalism as a canvas for creative exploration, this season’s campaign strips back to the essentials. Consciously crafted staples such as the perfect white tee, archival/classic denim silhouettes and the Brand’s iconic monogram underwear offer the possibility of limitless self-expression. They become a Blank Canvas. Photographer Mario Sorrenti and director Terence Nance capture the storytellers, visionaries, and creators of today telling their stories through intimate and surreal visuals, dialogue and movement.
Spring 2021’s new offerings focus on foundational styles. In Underwear, Air Fx Tech delivers breathable support. Reconsidered Comfort provides iconic Calvin Klein silhouettes made from sustainably-sourced materials. In Jeans, our monochromatic, gender-neutral pieces such as trucker jackets and cotton rib tanks are destined to become go-to wardrobe staples.
The Cast includes Jacob Elordi, actor ; Megan Thee Stallion, rapper; Anthony Ramos, actor, musician; Janaya Future Khan, storyteller, futurist, activist; Koffee, musician; Queer Skate LA, skate collective based out of Los Angeles, California; Rina Sawayama, singer-songwriter; Sage Elsesser, musician and skateboarder; and Vinson Fraley, dancer.
INTERNATIONAL WOMENS DAY
International Women’s Day is this Monday, 8th March 2021.
Trilogy is celebrating by acknowledging women who inspire, with the theme this year of Choose To Challenge. Individually, we are all responsible for our own thoughts and actions and we can all choose to challenge and call out gender bias and inequality. Their Powerfully Me range is designed by New Zealand artist Maiko Nagao (@maikonagao on Instagram) and founder of An Organised Life, Beck Wadworth.
BOOHOO colab with Riley Hemson
Boohoo has released its first ever Curve edit collaboration with local Influencer, Riley Hemson. The Instagrammer has over 350,000 followers and is now based in Queensland, previously New Zealand. The edit is designed to make women feel empowered, and on trend, and comes in sizes 6-28.
Supporting rangatahi experiencing cancer one accessory at a time – Fashion label RUBY partners with CanTeen this Bandanna Day
With around 4,200 rangatahi impacted by cancer each year, RUBY has created a limited-edition bandanna that encapsulates the spirit and youthful atmosphere of CanTeen. All proceeds will be going towards supporting young people experiencing cancer through either their own diagnosis or that of a loved one. The RUBY bandanna will be available to purchase online from 8 March 2021 and in all seven RUBY stores across Aotearoa from 15 March for $15.00. The RUBY bandanna is made from organic, sustainably sourced, high quality cotton. 100% of the proceeds of RUBY’s paper carry bags (made from sustainable fibres and post-consumer waste) will be donate to CanTeen Aotearoa for the week commencing the 22nd March 2021.
7 March 2021