The secondhand clothing trend is more popular than ever, but not everyone has the time or talent in finding things in charity stores. Why not shop while you scroll, as there’s never been so many sellers taking to social media to sell clothes they’ve sourced from op shops and thrift stores. Here I’ve compiled just a few of the hundreds of New Zealand secondhand fashion stores on Instagram that you can shop online. They’re a mix of full-time pros and fashion stylists, and part-time sellers who supplement their day jobs with an Instagram page, but all have an eye for the cool and a knack for finding the chic needle in the haystack and bringing it to you. This is by no means an exhaustive list, and I can keep adding to it as I find more.
Painted Bird Vintage
Painted Bird Vintage is an absolutely incredible range of “Premium, curated European vintage clothing and accessories with unparalleled quality and timeless flair” in their milford, Auckland boutique run by fashion stylist Steph King, on Instagram at https://www.instagram.com/paintedbirdnz/
UNITY Collection Matakana
UNITY Collection is “A new + recycle designer boutique stocking high fashion, ethical and indigenous brands”, on Instagram at https://www.instagram.com/unitycollectionmatakana/ Owner Tania Rupapera has taken her Matakana boutique online due to Covid-19, and says she is “Working around the clock to bring you the Unity preloved online shop at www.unitycollection.co.nz with preloved designer fashion alongside indigenous and ethical brands.”
The Finders Life
The Finders Life is a well-curated selection of secondhand clothes modelled and sourced by Jessie Raffs with a range of modern recent labels and great brands. Find her on Instagram at https://www.instagram.com/thefinderslife/
Everlasting
Recycled fashion at intentionally low prices for ALL women. Registered Charitable Trust- all our profits go to support women and families in need. Find them on Instagram at https://www.instagram.com/everlasting_recyclingwithlove/
The Reinvented Project
https://www.instagram.com/thereinventedproject/
“We have created a Facebook page for NZ independent makers or businesses who specialize in Reinvented Products. Reinvented Products = items that are upcycled, recycled, repurposed, restored or reloved (including items that are vintage, pre loved or made from deadstock). It is a place to collaborate, support one another, share resources, swap or gift unwanted materials, share events, the list goes on. By supporting our reinventors, we not only support NZ businesses we support our natural environment, our resources, our creative ingenuity, and a circular economy.”
The Mustard Jumper
The Mustard Jumper page showcases a fashion mood board and space to buy vintage. 10% of each sale goes to @christchurchcitymission and you can shop her feed on Instagram at https://www.instagram.com/mustardjumpervintage/
In Search Of Glory
IN SEARCH OF GLORY sells “Modern curated vintage to build a conscious wardrobe that works.” Based in Tauranga, they’re on Instagram at https://www.instagram.com/insearchofglory/
Percy’s Vintage
Percy’s Vintage is a NZ based vintage since 2016 with tees, denim, and sportswear. https://www.instagram.com/percys.vintage/
Vintage Stylists Own
Wellington-based vintage store Vintage Stylists Own has a fantastic collection for sale, including good range of sizes and body-positivity, and styles the clothes really nicely – she clearly has great taste. She does a very interesting thing, of “brushing all clothes with white sage, cleansing them of their past, ready for their new home.” On Instagram at https://www.instagram.com/vintagestylistsown/
Vintage Magpie NZ
Robyn of Vintage Magpie NZ has a really professional page, stocking “Vintage and retro fashion for your everyday”. Robyn says she likes, “plaid and faux fur; aged leather boots; dresses for any occasion; a beautiful scarf; something a little bit different…and definitely vintage.” Check out her Instagram store at https://www.instagram.com/vintagemagpienz/
Coco Clothes Shop
Coco Clothes Shop has hand-selected vintage and modern secondhand clothes on Instagram at https://www.instagram.com/coco.clothes.shop/
Girl Gone Retro
Girl Gone Retro vintage clothing store founder Rache -or Queenie- stocks “Loud vintage for girls who want to be seen.” Find them on Instagram at https://www.instagram.com/girlgoneretro/
The Wedding Fund
Founder Polly, based in Linwood, has an excellent eye for finding amazing treasures and is selling off her finds at her Instagram page. “Turns out a wedding is a very pricey affair so I’ll be hawking off some of my most loved vintage, retro and thrifted treasures here” she says. Find her on Instagram at https://www.instagram.com/theweddingfund/
Fortune Lane Vintage
https://www.instagram.com/fortune.lane.vintage/
Deb, the face behind Fortune Lane Vintage, says “I’ve always loved op shopping, fashion, dressing up and retro /vintage clothing (especially NZ made) and come from a family of animal lovers. I wanted to combine these two passions into one. Fortune Lane is named after the street my Nana (my first fashion inspiration) lived on. Sales go back into purchasing and to HUHA Animal Shelter @helpingyouhelpanimals – So far I’ve raised $4000 for them. My goal is to donate 10k. You can purchase directly from me when I post. Anything not purchased within a week is then sent to @recidivist_clothing who sell on Fortune Lane’s behalf. I live with my beau Rog in beautiful Raumati Beach of the Kapiti Coast.
Papi’s Op Shop
Papi’s Op Shop has a range of “Preloved Budget & Premium Items” with a cool urban edge and lots of streetwear amongst glomesh purses and a variety of accessories too. https://www.instagram.com/papis_op_shopnz/
Eternal Threads NZ
Eternal Threads has a beautiful page of curated vintage & pre-loved threads with a moodboard of inspiration of flowers and paintings amongst the romantic and whimsical clothing for sale. They drop new threads every Wednesday, “Softening our footprints on this earth one thread at a time.” https://www.instagram.com/eternalthreads.nz/
The Dressing Room NZ
The Dressing Room NZ is a curation of quality preloved clothing as well as fashion inspo and colour themes put together by the clever Jo. She collects interesting pieces in sizes 8-16 as an alternative to fast fashion. Dressing Room NZ is on Instagram at https://www.instagram.com/dressingroom.nz/
thevintagemarket.nz
The Vintage Market New Zealand is a bit different to the rest on this page, as it’s a physical market with around 70 stallholders.
They state that the market is “the biggest market in New Zealand offering vintage, hype & custom clothing, shoes, accessories and art.”
On Instagram at https://www.instagram.com/thevintagemarket.nz/
Brandy Snap
Brandy Snap Apparel & Clothing lets customers “Shop unique and sustainable clothing that’s kind to the planet and to your wallet.”
They have an excellent range of retro sweaters and accessories too. Shop on Instagram at www.instagram.com/brandy.snap/
Welcome Back Slow Fashion
Di is a fashion legend with an incredible wardrobe and excellent taste. Her “Vintage + Designer | slow fashion lifestyle” store is on Instagram at https://www.instagram.com/welcomeback_slowfashion/ with pick up in Ponsonby, Auckland.
All The Goods
All The Goods is based in Lyttleton with vintage clothing, “supporting sustainable fashion, unique pieces, vintage blouse and knitwear enthusiast, and my wardrobe clear out.”
Shop her collection on Instagram at https://www.instagram.com/allthegoods_nz/
Bohemian Thrift
Bohemian Thrift New Zealand sells “Preloved & Vintage Pieces” on Instagram at https://www.instagram.com/bohemian.thrift/
The page is styled in a boho theme, and some awesome rock tees.
The Recycled Style
The Recycled Style says “It doesn’t have to be new to be awesome.” They have pre-loved items and sustainable fashion for sale on Instagram at https://www.instagram.com/therecycledstyle/
Enchanted Vintage
?ℕℂℍ?ℕ??? ??ℕ???? sells pre-loved treasures and retro clothing and is based in the Hawke’s Bay. Find them on Instagram at https://www.instagram.com/enchanted_vintage/
Amy’s Preloved Finds
Amy’s Preloved Finds is an “Affordable Preloved Store, locally curate, with a vision for a more sustainable future” says founder Amy. Find them on Instagram at https://www.instagram.com/amysprelovedfinds/
East End Thrift
Lucy of East End Thrift says, “I have a passion for self expression & sustainability. I’m a full time primary school teacher, and this wee page is my baby/ hobby & my creative outlet.
Having given up fast fashion for 1.5 years now, and still going strong, I enjoy this space. It’s a place to grow and inspire each other towards a more ethical & sustainable living journey. I really appreciate all of your support through; purchases, shares, likes & comments.
It keeps this wee dream of mine alive and I couldn’t do it without you all.”
You can shop her gorgeous collection at https://www.instagram.com/eastendthrift/
Antipode Vintage
Antipode Vintage concentrates on sourcing New Zealand-made items as well as other retro and vintage clothing. Shop their collection of hand picked, size inclusive clothing, on Instagram at https://www.instagram.com/antipodevintage/
Salt and Funk
Tegan started Salt and Funk in 2019 to “Share my love of second hand clothing, and all things vintage. The idea behind it is to encourage more people to purchase used items instead of buying new.
Buying new is harsh on the earth and the workers, when something second hand is just as good (or better). Along the way this store has encouraged me to stop buying new altogether. It has inspired an interest to know where my clothes come from, how they are made (is this sustainable?) and who they are made by. Hopefully it will help you on your own journey of conscious shopping.” Shop their Instagram at https://www.instagram.com/saltandfunk/
Hello Treasure Huntress
Clothing by Treasure Huntress has a selection of vintage and modern preloved clothing in sizes 6-16+ on Instagram at https://www.instagram.com/hellotreasurehuntress/
The Secondhand Huntress
The Secondhand Huntress describes herself as a “Hunter and gatherer of all things second hand.”
The fashion stylist is a seller of pre loved fashion, promoting sustainable fashion with her picks for sale on Instagram at https://www.instagram.com/the_secondhand_huntress/
Charting Eden
Emma of Charting Eden Preloved sells “beautiful preloved clothing” from her home in Taupo. “The hunt has become an addiction.”
Emma, a Mum of two boys, began the page in November 2019 with her own preloved items. It took off, and now sources dozens of items a week from opshops. Charting Eden is on Instagram at https://www.instagram.com/chartingeden/
Fringe Thrifts
Fringe Thrifts has loads of personality and the girls model it themselves on their page that they say is “For all that is quirky, thrifted and adored; pre-loved vintage threads and sustainable fashion. Find Fringe Thrifts on Instagram at https://www.instagram.com/fringe_thrifts/
Just Thrift Away
23 year old Just Thrift Away founder Danirho was born in the Phillipines and moved to NZ in 2008. She loves thrifting and “finding treasure for you all. Shop her gorgeous looking store on Instagram at https://www.instagram.com/justthriftaway/
Happy shopping!
11 May 2020
Megan Robinson