This season marks a 15-year milestone for the Alice McCall brand, as we see the designer dive right into the heart of all that her iconic label embodies.
The range nodded towards the sixties with pastel prints, sheers and sequins. Preparing us for an Alice In Wonderland-inspired trip down the rabbit-hole, the show did not disappoint.
Accompanying this nostalgic theme, WELLA Stylist Keiren Street approved Alice’s nostalgic nod with a mod-style wink towards the sixties using full fringes and sectioned hair.
“The Alice girl this year was a nod to the 60’s with a teddy girl vibe. She’s a cool girl and knows what she wants. A slight grunge vibe with the hair having a little sweaty edge.” Keiren Street, Guest Artist Wella Professionals
The look was lived-in without compromising on glamour; a sixties eye with a slept-in touch. The texture in the back channelled a playful sixties vibe, and the choppy fringe added a doll-like finish to the fresh, porcelain faces and retro-inspired collection
17 May 2019