I’ll be jump starting my day with Elizabeth Arden Superstart skin renewal booster and this cool Fitbit! Heaven knows I could do with a bit of a boost, and my skin could, too.
Repair, transform and optimise
To ‘repair, transform and optimise’ is the brand’s new skincare philosophy, Arden Active Skincare, towards healthy skin. The first launch under Arden Active Skincare is this exciting product: SUPERSTART Skin Renewal Booster.
A new beauty category
This represents a new skin boosting beauty category. This new step brings attention to a healthy appearance on the surface layer of the skin called Stratum Corneum.
When do I use SUPERSTART?
I have been using SUPERSTART, which is a opaque white gel serum with a delicate fragrance, before my night moisturiser. It is fast-absorbing and very light in texture.
What does it do?
It provides support to the Stratum Corneum to boots its natural defences and – this is interesting – its ability to renew itself. In this way, it aids the whole skincare regimen. So in a nutshell, it is a super BOOST to the rest of your skincare routine. Key ingredients include probiotic complex to optimize skin’s natural microflora and defences, sea fennel to improve the complexion and grasswort extract to help Aquaporins, the skin’s hydration channels and reduce its water loss.
The results
Based on a US home test with 62 women aged 25-59 after 8 weeks 95% agreed that SUPERSTART boosted the effectiveness of their other skincare products.
92% of women agreed that SUPERSTART helps repair the look and feel of their damaged or irritated skin, based on 89 women aged 25-59 using it for 8 weeks.
Where can I get it?
SUPERSTART is available in NZ Elizabeth Arden counters from 12th October 2015 retailing at $106 for 30mls.
Megan Robinson
31 October 2015
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