We chatted to designer Lillie Toogood about her label, Good&Co. The New Zealand accessories brand makes very beautiful silk scarves, and is now doing well internationally with their gorgeous, original designs.
“The SS14/15 scarves hit stores late August and are flying out the door!” Lillie told us. “It’s been a super busy year and looks like it’s not going to slow down any time soon.”
Textual Pleasures
“The Spring Summer 14/15 range called TEXTUAL PLEASURES captures the pleasures of text in the urban environment. This range is a study of fonts and words on our streets, and the graphic shapes they create.”
I think that highlighting colours and shapes gives the viewer a new appreciation of the forms of words and letters, when they’re taken out of context.”
WORLD domination
I’m also super excited to now have WORLD stores across New Zealand stocking Good&Co, and also having now launched into the USA and Japan.
Expansion into America
“I’ve just launched into the USA with an agent over there, and also looking at doing a colab with World for next season.”
Happy 3rd birthday
“Good&Co turned 3 this year so its been a big year.” It looks like Lillie and her brand are just going to grow from strength to strength and we can’t wait to see what the future holds for them.
Summer styles
Here are our favourites from GOOD & CO summer 2014/15. You can shop their website at wearegoodandco.com
Megan Robinson
8th October 2014
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