Fitbit announces their latest and greatest: Fitbit Versa

This month I had the pleasure of hearing firsthand from Fitbit experts about their latest and greatest smartwatch; Fitbit Versa at the New Zealand media launch event in Auckland.

The Versa looks amazing but it not just a pretty (clock)face; it proudly displays a brand new operating system and dashboard featuring a modern design, advanced health and fitness features, 4+ day battery life, smart features people want most and cross platform compatibility – all priced at $349.99.

The new dashboard has advanced health and fitness features including personalised on-device workouts with Fitbit Coach, 24/7 PurePulse heart rate tracking, 15 exercise modes including automatic SmartTrack swim tracking with water resistance up to 50 meters, and automatic sleep stages tracking. From May there will be quick reply text messaging on Android. There is wallet-free pay too like on Ionic.

Rene looking gorgeous speaking to us about her role as a women’s health and natural fertility specialist. Fitbit Versa will have women’s cycle tracking so you can see how it affects your exercise and sleep.

Female health tracking is available to all adult users who identify as female, in the Fitbit app to track their menstrual cycle and symptoms. This makes it easier to manage their cycle with a more complete picture of health and fitness data all in one place.

“We’re thrilled for consumers around the world to experience Versa, a beautifully designed smartwatch for all with advanced health and fitness features, access to our large global social network and smart features people find most useful at an approachable price,” said James Park, co-founder and CEO of Fitbit (PS how nice is this Fitbit journal? The kombucha was also the best I have ever tasted.)

The fabulous nutritionalist Claire Turnbull of Mission Nutrition at Fitbit, talking about how SLEEP is key. We can’t look at health and eating well, without looking at sleep. Other key factors: breathing well, moving is essential, start small, you need support to make changes.

Such a fit panel.

Pricing and availability

Fitbit Versa is available next week at leading retailers and on Fitbit.com and at major online retailers for $349.95 in black with a black aluminium case, grey with a silver aluminium case, or peach with a rose gold aluminium case. Accessories range from $49.95 to $169.95. Fitbit Versa Special Edition is available for $389.95 in a lavender woven band with rose gold aluminium case or charcoal woven band with graphite aluminium case, both with an extra black classic band.

At the NZ media launch event…