SP's new style

The popular SP Styling range has been relaunched meaning personalised styles – perfectly polished with a vibrant shine – can now be easily achieved, as it has been formulated to your hair’s personal prescriptive needs…

The popular SP Styling range has been relaunched meaning personalised styles – perfectly polished with a vibrant shine – can now be easily achieved, as it has been formulated to your personal prescriptive needs.

The nine product line has been redesigned with sleek indigo new look packaging into a more concise range of just your essential styling products: four products to prepare the style with volume, lift or waves; three products to define the style with texture, polish and shine and two final touch products to leave hair full of shimmer and hold.

Along with customisation in fashion, personalisation continues to be a key trend with consumers. Women are also looking for a product that offers more than one benefit and delivers exactly the styling result they desire.

Wella Global Creative Director Eugene Souleiman comments, “The new Fusion Service is a fascinating personalised service that illustrates what women regularly ask me for: styling that does not compromise on shine or styling benefits. Find your
personalised style to enable you to reflect the key styling trends which combine luxurious volume with a high shine finish at the foundation of every look.”

Silky Volume is inspired by mixing Delicate Volume Foam with Perfect Hair Mousse for up to 70% more volume with a softer touch.

Bouncy Velvet Curls was devised by combining the curling benefit of Polished Waves Spray with the airy lightness of Weightless Finish. The products blend together to increase the softness of curly hair whilst giving curls a more natural velvet feel that is irresistible to touch.

Soft Texture was formulated by blending Resolute Lift Styling Lotion, the optimal foundation for blow-drying with Perfect Hair Mousse hair a smoother feeling that allows the brush to glide through the hair. The end result is hair that gleams without having to compromise on softness and body.

Smooth Body has been created by integrating Refined Texture Modeling Cream to deliver a strong hold matt cream with Perfect Ends Cream Repair to give hair the softness and shine you desire combined with the hold and texture you need. The outcome is enviable shine and a feather like softness to touch.

The new SP Styling Range will be available from May 2011 from your nearest Wella Professionals salon. To find your nearest salon please call 0800 800 128.